Just a couple of readings that might be of interest in relationship to Facebook's data mining practices. The first focuses on something that may appear banal: the ability of Facebook to literally "map" football fandom down to the county level. They were able to discern which football teams were most popular in which counties.
The second shows how Facebook shares data about political affiliation. This data is often considered more private or personal, but it can be used for a variety of purposes, including direct advertising and other forms of tracking (such as drawing correlations between consumer tastes and political preferences).
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