Addendum: Big Data

Just a quick pointer to an article on Big Data that I referenced in both the written lecture and podcast. The article discusses how consumer tastes aligned with political voting habits. You could see, for example, how people's beer, fast food, and clothing store preferences match up with their likelihood to vote and for which party. Both parties have spent millions compiling this information and used it in crafting their appeals (or in deciding who to appeal to). Hope you enjoy playing with that.